Let us not forget that business interaction with clients, suppliers, human resources, public bodies and with society in general is primarily and above all human interaction, relationship. And like any human relationship, it is characterized by the phenomenon of exchange in search of mutual benefit.

Clearly, the desired benefit is primarily of an economic nature. I think that the chances of achieving this mutual economic benefit depend to a large extent on the confidence that the parties develop over time. The reliability of each of the parties in the transactional relationship becomes the most important factor of its consolidation and sustainability.

In the complex and fluid world of modern business, the reliability of every acting individual is an essential asset, which determines both, the quality of the professional relationship and its outcome.

The reliability of the business is ultimately identified with the reliability of the businessperson.